Written by Srishti Saigal

Project Overview

Team:

UX Writer | Designer |

Product Manager | Developer

In this project, I capture design thinking through strategy for use cases and user-friendly writing. As the sole writer on the team, I ran this project from concept to execution with the PM and designer.

We received positive feedback and strong results.

<aside> 🎯 Quick Look

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• Estimated Result: 2% CVR lift
• Final Result: 3.5% CVR lift
• The final result can be viewed here

Project Details

Problem

When building a resume, users click through the resume builder without filling out their content.

Goals

• Encourage users to fill out important resume details optimally so it’s appealing to hiring managers
• Enhance the overall completeness of users’ resumes by the time they reach the finalize page.

Hypothesis

• Since completed resumes convert at a higher rate, we want to make sure that the user’s resume is complete. We could do this by providing clear, concise and encouraging messaging through the product flow.

Proposed Solution

1. Make it clear their work is autosaved

2. Remind users to fill out sections they’ve left blank

This initiative originated from the Product Manager. My UX Writing skills were appreciated during the biweekly crit reviews with fellow UX Writers. I applied the constructuve feedback to my work, and my colleagues gave me kudos on running this initiative end-to-end from a writing perspective with minimal project details. It was a win and the pop-up prompts were baseline in the product. They can be viewed here

Design Thinking & Writing

<aside> 🔍 Step 1: Identify Use Cases

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Use Case 1: User fills out email address and leaves other fields blank

Use Case 2: User only lists one job

Use Case 3: User only fills out job title and company name

User Case 4: User leaves experience details blank

Use Case 5: User fills out two or less job bullets

Use Case 6: User only fills out school name