Designing the first cross-border money transfer app in ChatGPT

Role: Content Designer (Lead, Conversation Architecture) Team: Design Timeline: 2025–2026

(Phase 1 launch → Phase 1.5 iteration)

Opportunity

When OpenAI launched ChatGPT plugins, Remitly saw a rare window: become the first money transfer service embedded in an AI chat app, before competitors like Wise moved in.

The product designers and I rallied to prepare Remitly’s submission so we could position ourselves as the first remittance provider to live in the market.

The MVP we envisioned: a user connects to Remitly inside ChatGPT, asks about sending money to another country from the US, and our widget is triggered to display the exchange rate, available delivery methods, and a direct path to Remitly’s calculator to complete the transfer.

A lot went on behind the scenes to make that feel simple.

This wasn’t just a feature launch. It was an unfamiliar format with no established playbook.

My role

I was the content designer responsible for the conversation architecture of the integration: how the AI understood user intent, what it surfaced, and how every response was worded.

My core contributions:

• Mapped 50+ real user prompts into a structured intent framework
• Designed the widget decision logic (which widget type appears, and when)
• Authored the AI prompting framework that governed response voice, tone, and structure
• Built the content rules for all three widget types
• Shaped the post-launch A/B test strategy for Phase 1.5